Today’s post was written by Jenni Vance, Admissions Rep, social media apprentice, and resident red-head at the CTC-Shreveport campus.
I am quite the novice when it comes to blogging. Having said that I am still going to attempt to share something I have been actively thinking about as of late. So if you aren’t interested in my thoughts on why Social Media and New Media Marketing shouldn’t receive a little more credit and maybe even be its own department, continue reading here. If you are of like mind though, continue…..
When someone mentions Marketing or Public Relations within a company, they almost always toss everything that may sound like marketing or public relations into one, nondescript category. This includes social media. But, is there a difference? I would argue that YES, there is.
Social Media has taken on a number of definitions and nom de plumes in the past 4-5 years. But when all is said and done social media in our career field is little more than befriending your customer; creating relationship. Call it the “sneak approach” to marketing your company. It takes time and effort to create (and maintain) interesting and innovative methods that continue to capture your audience. If there are currently departments that budget tools and techniques to target the customer base and generate results then why not extend that same advantage to social media? Not to mention it is probably one of the most cost-effective forms of advertisement and public relations; low on investment, high on return!
Granted, as times change large corporation are having their eyes opened to the importance of new strategy. But a number of these same companies are quick to talk, slow to adopt. How many companies are willing to admit that social media has become a necessity for most demographics and furthermore, irreplaceable for the current times? Either way, the “hot spot” right now is social media. It is botox for the traditional brick and mortar company. It keeps us youthful, fresh, and exciting.
Personally I pay more attention to Facebook on a daily basis than I do the radio, TV, and print media combined. Twitter, Facebook, and even YouTube, and other related sites have an obvious advantage because they engage the participant each and every day; all day and all night long. They offer dialogue and challenge. They are not one-sided. Through social media we allow the customer to be as involved as they choose to be. In fact, we give them every opportunity to engage us at every turn. In fact, as I see it, social media helps make invisible the defensive barrier of advertiser vs. audience. Social media levels the playing field.
Social media is not just an important piece in marketing any business, it has become the KEY! With that being said, I think it is time to recognize social media not as a sub-category of the What Not group but rather as its own entity with deserving of its own recognition. I think I am justified in saying social media is just as important as other forms of advertisement because we do not have to wait for the customer to show interest in us, we are already there, PLANTING the interest! It allows us to become a part of their daily life, leaving them knowledgeable and comfortable with our name. Thanks to social media, we are no longer a stranger. We are a friend!