Just the other day I had the opportunity to work with BTI – Wyomissing and their High School rep. Murdocc Saunders. He had arranged for me to talk (via SKYPE) to a couple of classes of web application students. They were interested in social media management and how to become one. I have to be honest, just the thought of such a question got me a little nervous. I don’t really know what I do (specifically, that is) or how to get a job like mine (there just is no blueprint yet). But after some thought I came up with what I thought was a good streamline to being a Social Media Manager. And that kind of led me to today’s post – 5 Reasons Every Campus Needs a Social Media Manager.
Business owners around the globe are asking themselves whether or not they need a social media manager. However, more and more of them are noticing the popularity of social media, but don’t know how, where, when, or why they should jump on the bandwagon themselves. They notice their colleagues, peers, friends, children & family have jumped on board, on a more personal level. But, what so many of them fail to see, is that their present and future customers have jumped on for a ride too!
Right now, as you read this, your students – née, your community – is flying down the road going mach 5 with no end in sight. They’re enjoying themselves too while reading/writing reviews, articles, comments & opinions on your business. They’re chatting amongst themselves (and to the rest of the internet world) about their latest visit, what their experience was, and even how it bugs them that Betty Sue the cashier always seems “nice”, but never says thank you when they are leaving.
Wouldn’t you love the opportunity to be in that cart flying down the road too? Do you want to know what your fanbase is saying about you? Do you want to be able to effectively converse back with them? Wouldn’t you love to hear, first hand, about their experiences? Wouldn’t it be great to know how they felt about Betty Sue so you could enforce stronger cashier policies?
There is no excuse for you not being in that bandwagon yourself. If you want to continually grow your campus every year with the goal of higher profits and better ROI’s, then you need to be in that cart. Most importantly, you need to be sitting in the cart as strategically as possible so your customers don’t mistake you for luggage!
If the last four paragraphs didn’t provide you with enough reasons as to why you need a social media manager…or at least a social media Point of Contact…don’t fret! Here are five more:
- Contrary to popular belief, just because your 14-year-old niece has a Facebook account, that doesn’t mean she could (or should) create your own campuses fan page. Hire a professional or work strategically with one. Your goal should be to have a better social presence than all your competitors. Better website, Facebook, Twitter etc. Hiring someone who has extensive knowledge on the platforms best suited for your business will benefit you enormously. Social media is so constantly evolving, that you want a professional handling yours that you know is up to speed with the latest tools, platforms, & strategies.
- You must have a well thought out social media strategy if you want to succeed. You must have a plan. One that will provide a road map for you so you don’t get lost. You need to be consistent with your content and most importantly, you need to make sure your content is *valuable*.
- Just because you already have social media platforms in place, that doesn’t mean you are using them correctly. If you have a Facebook business fan page or Twitter account that gets updated once “every now and then” (when you find the time) … you’re in trouble. It actually looks worse for your campus to have inactive pages than not having any at all. Also, you want them all integrated together so they are working for you, and not the other way around.
- You need someone to remind you NOT to be a broadcaster! It is extremely easy for someone to “hide” you on Facebook and “unfollow” you on Twitter. So easy, it can be done with one click of the mouse! You need someone helping you develop content strategies that are focused on providing engaging valuable content that people enjoy reading and make them feel comfortable enough to join in on the conversation. One of the most successful companies at doing social media is Zappos.com. Check out their Facebook site to see what I mean about engaging content.
- Having a social media manager saves you time (our most valuable asset). Even though an effective social media campaign requires an “all hands on deck” approach to be effective, having a social media manager undoubtedly saves you time. They can provide you with a road map and content strategy that should make it easy for you to distinguish what is considered good and bad content. They also could take away the burden of having to log onto your computer and manage comments and updating content regularly on all platforms. They do all that for you leaving you more time to concentrate on your livelihood … your business!
Now it’s your turn. Have you jumped on the social media bandwagon yet? What has been your experience thus far? What have you had difficulty with? What seemed surprisingly easy? If you haven’t jumped on yet, what’s stopping you and what are you waiting for?