How can you quickly encourage people to become followers of your Facebook campus Fan page?
This is probably our most difficult and misunderstood challenge in social media. Everyone knows you can lead a horse to water but you can’t make him drink. Well, the truth is it takes time to build a new fan base from scratch.
From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. For a school campus that is potential students, current students, former students, community members, business associates, potential employers, local politicians, etc. Besides quality service, it’s important to build close-knit relationships with visitors.
So how do we get people to like our Facebook page? Here are 10 tips…
#1: Be Prepared With Quality Wall Posts and Consistent Engagement
If we want to be liked, we first need to be likable. A disorganized Facebook page can turn off customers instantly. When reviewing a Facebook page, quality content and active engagements are great first impressions.
Several other factors people look for before joining a page include the brand itself, consistent posting of fresh information, and active engagement from both fans and admin.
#2: Reward Your Loyal Supporters
You may have just started your Facebook campus Fan page, but your school is well-established. Encourage your loyal customers to join your Facebook page as supporters, and reward them with customizable badges/tabs (to be placed on their profiles for visibility) and special deals for consistent support.
A shout-out from a happy customer is a lot more attractive than a marketing slogan, creating irresistible appeal for that ‘Like’ button.
#3: Remind Your Fans to Like and Share
Facebook has some easy ready-made sharing buttons with which people can promote your tabs and pages to their friends. Place a shout-out or reminder to ‘Like’ your status updates and instruct fans to click that little ‘Share’ button right next to your message so their friends will be alerted about the update.
#4: Utilize Email Signatures
If you send email from work (which I imagine you do) placing a signature with your fan page link is a plus. No-one will care about your information unless you stand out from the crowd. Here is an example of a customized signature from a major social networking player!
#5: Take the Initiative: Request Help From Friends
It’s difficult to start a fan page with no engagement whatsoever. Why not initiate messages to your friends and colleagues who are supportive of your work and your school? Ask them to help out in some discussions, reward them with recognition or return the favor. It’s easier to ask a friend than a stranger if you’re worried about spamming people.
Make sure the question is interesting enough to get them talking. If you use your professional account and fan page strategically, you’ll discover a huge advantage of getting new friends to be your fans while they’re getting to know you better.
#6: Use Tagging and Acknowledgments
A great networking tool, status-tagging, can even drive in new connections. Tag an author or a pop icon or a store or a location’s popular Facebook page to draw attention, but only if you have good reason to do so.
For example, selflessly promote a niche-post and how it benefits people who like your page. Be authentic, and the page admin (hopefully the fans as well) will appreciate you for it.
#7: Make a Compelling Welcome Video
Create an attractive landing tab (canvas page) with a video that explains exactly a) what your fan page is about, b) who it’s for and c) why they should become members. The result: you’ll increase your conversion rate from visitors to fans. One of my favorite fan page welcome videos is by Steve Spangler, the Science Guy! After watching his video, you can’t help but want to join!
#8: Use Print Media
Look at every piece of print media you use in your campus. Your Facebook fan page should be clearly displayed. Put your Facebook fan page friendly URL (and the logo) on your business cards, letterhead, brochure, print newsletter, magazine ads, products, etc.
#9: Your Tip Here
#10: Your Tip Here
So, what are your tips? How can we all leverage our current tools to increase Fans and Fan page exposure? Do tell!