We aren’t talking about the tool.
We’re talking about a commitment that most have already made. You manage relationships that you have with your customers past, present, and future. Most use a CRM or Lead Management tool to make it happen.
Alone, these tools are worthless. No matter how automated, how simple-to-use they are, true customer relationship management requires effort.
The Changing of the Guard
It’s All About Influence
How Customer Relationships Evolved Into Social Customer Relationships
How Businesses Can Apply This Knowledge
- Remember that social media is not just a broadcasting tool. This isn’t radio, television, or anything else that you’ve ever used in the past. Social media users (and the group is growing) demand a reason to engage with you.
- People like rewards. The “reason” to engage doesn’t always have to be an incentive, but it certainly helps from time to time.
- Your customers and potential customers have a voice as has been demonstrated through reviews and other social media formats. Being customer-centric in practice even if your CRM tools are company-centric will help you to create real relationships that turn into real sales.
This post was epic to me and came courtesy of Soshable!