Facebook allows a user to tag his friends, family members, colleagues, etc. in a photo either by embedding the tag directly on them or by embedding a virtual “shout out” (especially if they are not in the picture physically.)
The primary aim of this feature is to share with the world or your Facebook community, the persons and places in a particular photograph. But for our purposes there is a much higher calling for said tagging. We can use the tagging feature to notify our community and even members outside of our community of dynamic media.
No longer tagging a photograph just for specific and intended audiences but rather as a media tool to increase traffic to said photograph and thereby, our campus Fan pages.
So instead of tagging who the person in the photograph is, we embed tags specifically to gain the attention of those who may not yet be our friends (through our professional profiles) or the community at large. Those friends who have “you will be informed when someone tags you in a photograph” notification activated; receive an email message when his name tag is placed on the photograph. So rather than an identification tool, the tagging becomes a pinging tool, announcing that the user has uploaded a new photograph that either features them or will interest them.
How are you using tagging? Is there a tool I have missed? Is there a strategy that may work better? Do you think tagging is even effective in increasing traffic and fan base?