Building an Online Presence More Important Than Ever

Educators have long cautioned students about posting damaging information online, but now it’s also becoming important to build a positive digital footprint. When should students start building their online persona? The earlier, the better.

The Application Process in the 21st Century

Employers routinely use the Internet to find out everything they can about a potential hire. Photos and information posted online—when a person has their guard down—can be more telling than anything a person writes on a resume, says in an interview or gets a reference to say.

Some people have tried to protect their online reputation by changing their names on social networking sites such as Facebook. Although this might prevent a prospective employer from seeing that photo of you at Mardi Gras, it won’t help you build a positive online presence that sets you apart from the crowd.

Job seekers aren’t the only ones who need to maintain a positive Web presence; it may become more important for high school students applying to college. At Tufts University, for example, high school seniors were allowed to submit one-minute videos along with their application packages.

“Admissions officials insist the videos are no substitute for a good academic record,” The Boston Globe reported. “They are just another way to identify applicants with a special spark.”

Having that “special spark” certainly can’t hurt. Cindy Barr, Elon University assistant dean of admissions, told Lindsay Kimble of The Pendulum, Elon’s newspaper, that she has received applications with links to YouTube videos or student Web sites “created for the business they started or for a service organization they founded.” Although these links “are not assessed as part of the formal admissions decision,” Barr said, “it’s interesting to see what the students have accomplished.”

Blogging Your Way to a Digital Identity

How can students create that special spark and set themselves apart? Start early. By the time students are in ninth grade, they should be actively creating and sharing content online; to learn to do so well and safely by then, they must start earlier.

Will Richardson, an author and presenter, asked on his blog in 2008, “If we know that it’s becoming more and more commonplace to use the Web to assess backgrounds and ‘social capital,’ and we’re doing it in our own hiring processes, when are we going to make that connection in terms of how it relates to our kids’ futures??”

Sure, what a student writes on their fourth-grade blog isn’t going to influence an employer when they’re applying for a job at 22 years old. But what is important is teaching students how to establish a positive Web presence, so they’ll be more likely to do so when it does matter, down the road.

Lee Kolbert, a teacher and blogger at A GeekyMomma’s Blog, agrees. Her fourth-graders have their own blogs on She taught them the basics, and then let them figure out the rest on their own. Some students are hyperlinking, uploading audio files, embedding video and adding their own graphics. Though Kolbert doesn’t edit the posts, she does remove personal information and links to sites that are inappropriate or require personal information to register. She offers 10 topic suggestions for students to start blogging about.

For older students, Silvia Tolisano, a technology and 21st-century learning specialist, offers a comprehensive blog post on helping students take their blog skills to the next level. She focuses on the ability of blogs to help students become better writers, and be part of a network and contribute to a larger community.

“We have entered a new era, where school papers do not get turned in to the teacher, graded, handed back, stuffed into a backpack to then end up in the trash at home,” Tolisano writes. “We are at a point, where (even young) students can reach an authentic audience, that gives feedback and contributes new (not thought of) perspectives and be part of a world wide community.”

Other Opportunities to Publish Online

An excellent way for a student to beef up an online portfolio is the On This Day Challenge.

The On This Day challenge asks students to take their Web research and critical thinking skills to the next level while writing about important events in history. A student chooses a significant event from history and uses the Web to research and gather information on the event. Using critical thinking and analysis skills, the student then writes an article about the event, citing Web sources.

A broad range of select articles from all grade levels will be regularly published, with a byline, on, and monthly and year-end prizes will be awarded in a contest drawing among all participants. Visit the On This Day Challenge page to learn more.

Editor’s Note: I did not write this article. It was originally written by Colleen Brondou for FindingDulcinea


About andrewodom

Social Media Manager at Delta Career Education Corp.
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One Response to Building an Online Presence More Important Than Ever

  1. Jennie says:

    🙂 Do you know why I have a Facebook profile? A few years ago I was reading an article about monitoring your child’s online activity. The article was right when they said, how can a parent monitor their child online if the parent doesn’t know how the technology works? I wasn’t going to turn my child loose on the Internet without being able to guide their learning, so I got a Facebook page.
    I’m uncertain about when my child should have access to what. My oldest is 5 and we use the Internet to enhance her learning right now but that’s about the extent of it. I have to admit to being a little conservative with how to best approach this – though it is a critical skill for children to learn. I’m thinking that by the time she is 8 or 9 we will have to start really setting something up for her. I guess we will see how her school provides this to her as well.

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