A large percentage of what we do on the social media teams for our campuses is manage the wall content as well as reviewing our page analytics, and checking out the latest, greatest Apps. But if Facebook were a racecar it would be wise for us to go in for a tune-up every so often. With that in mind, here are 10 points you can use to tune-up.
1. Review you privacy settings to ensure maximum exposure (Edit page > Page settings) Unlike a personal page where you want to limit exposure, the permission settings on your business page should be set in such a way as to maximize your exposure.
2. Make sure you have more than one page administrator Although this is taken care of for you it is always good to review your campus level Admins to make sure they are still active and effective.
3. Set your email notifications (Edit page > Your settings) Facebook gives you the option of receiving email notifications when people post or comment on your page. This allows you to easily monitor activity and respond to comments and posts in a timely manner.
4. Manage permissions (Edit page > Manage permissions) Permission settings are very self-explanatory.
5. Facebook plugins This is, again, taken care of for you on all of our .com and .edu pages. However, it is always good to make note of those and encourage the use of those.
6. Review your Wall and profile image Do they attract attention? Are they memorable and recognizable? Are they easy to read? Does the wall image use all the available space – 540 pixels high and 180 pixels wide? This blog post from Tina Cook has some great examples that may inspire you.
7. Review your More Info page Is the More Info page complete and easy to read? Is it up to date? Does it include phone numbers, websites, addresses and the like?
8. Manage your Featured Likes (Edit page > Featured) Your Liked pages appear on the left hand side of your Wall. Up to five pages are shown at a time. Although the five featured Likes are presented in random order each time the page is refreshed, you can select which pages are included in the mix by designating them as a featured Like. This is a great way to highlight other pages you administer or pages from your clients or partners.
9. Review your photostrip The order of these images can’t be fixed and images are reordered each time the page loads. But administrators have the ability to hide photos appearing in the strip by clicking the hide this photo box when hovering over a picture.
10. Delete any dead apps It is important to keep the content on your apps up-to-date. Even the most famous brands sometimes have “dead” apps that are either empty or have old, stale content. An app with information that has not been updated in months can leave a poor impression of your brand, so make sure you delete any unused apps.
Inspired by 11-Point Facebook Checkup by David Corr for socialmediatoday