A large percentage of what we do on the social media teams for our campuses is manage the wall content as well as reviewing our page analytics, and checking out the latest, greatest Apps. But if Facebook were a racecar it would be wise for us to go in for a tune-up every so often. With that in mind, here are 10 points you can use to tune-up.
1. Review you privacy settings to ensure maximum exposure (Edit page > Page settings) Unlike a personal page where you want to limit exposure, the permission settings on your business page should be set in such a way as to maximize your exposure.
2. Make sure you have more than one page administrator Although this is taken care of for you it is always good to review your campus level Admins to make sure they are still active and effective.
3. Set your email notifications (Edit page > Your settings) Facebook gives you the option of receiving email notifications when people post or comment on your page. This allows you to easily monitor activity and respond to comments and posts in a timely manner.
4. Manage permissions (Edit page > Manage permissions) Permission settings are very self-explanatory.
5. Facebook plugins This is, again, taken care of for you on all of our .com and .edu pages. However, it is always good to make note of those and encourage the use of those.
6. Review your Wall and profile image Do they attract attention? Are they memorable and recognizable? Are they easy to read? Does the wall image use all the available space – 540 pixels high and 180 pixels wide? This blog post from Tina Cook has some great examples that may inspire you.
7. Review your More Info page Is the More Info page complete and easy to read? Is it up to date? Does it include phone numbers, websites, addresses and the like?
8. Manage your Featured Likes (Edit page > Featured) Your Liked pages appear on the left hand side of your Wall. Up to five pages are shown at a time. Although the five featured Likes are presented in random order each time the page is refreshed, you can select which pages are included in the mix by designating them as a featured Like. This is a great way to highlight other pages you administer or pages from your clients or partners.
9. Review your photostrip The order of these images can’t be fixed and images are reordered each time the page loads. But administrators have the ability to hide photos appearing in the strip by clicking the hide this photo box when hovering over a picture.
10. Delete any dead apps It is important to keep the content on your apps up-to-date. Even the most famous brands sometimes have “dead” apps that are either empty or have old, stale content. An app with information that has not been updated in months can leave a poor impression of your brand, so make sure you delete any unused apps.
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Inspired by 11-Point Facebook Checkup by David Corr for socialmediatoday
Social Media Dispatch 
I just got home from a very good meeting which renewed my commitment to social media. As an industry, we are having to get better at what we already do well just to maintain. To grow, we MUST build new relationships (and more of them than ever before) – many of which begin and are reinforced in the virtual reality of social networking. The better we do with this, the more we will set ourselves apart from the rest.
I am glad the meeting went so well. Our industry is changing daily and if we want to present our programs to be as exciting as the public/private sector then we must embrace ALL tools. You are so right. Building relationships is sometimes as easy as going to where the people are! Here’s to good networking!
Gina thanks for your thoughts. Everyone should remember that when they get their second wind (or maybe it’s your 50th) to pass that energy along the social media highway. We can all use the boost.
Again Drew you make such a great point. With the frequency that social media networks can change, (Facebook in particular) it’s so important to just recheck a few setting on a regular basis. For those of us that are also just learning the platforms it’s also a way to reinforce our understanding and knowlegde of that platform. Information has a way of becoming stale if it is not reinforced and then it looses momentum. I also have a question. In terms of third party apps are the teams being encourage to add whatever they feel appropriate. I know on my personal page I’m uncomfortable adding an app that I haven’t gotten good feedback on from a friend or collegeague, simply because I don’t always take the time to understand how the app will use my info. Are we not worried so much about that on the campus page??
Thanks guys! I think I’ll turn on some up beat music and fine tune our page. 🙂
No. I don’t encourage any campus to add 3rd party Apps unless they do so with me. Too many 3rd party Apps SPAM our fan base or use our information for their ad revenue.
Thanks for clarifying.
Drew- I fully support the idea of using social media to “connect” with our students. Facebook seems to be the way that most of our students communicate, so it only makes sense for us to tap into this. Personally, I am excited when I log on to our page and we have new “likes”! (We are almost at 1000 by the way!) It is a great marketing tool, a way to get information about events and activities to the students, and a good way for instructors to stay in contact with students as well! Thanks for all that you do to help us in this adventure we call Social Media…. 🙂
That is awesome Chris. Keep it up and please keep getting excited. That keeps us fresh!
Great Tips! Thanks Drew!
Congrats on becoming a daddy soon!
Thank you Sarah. You are welcome for the tips. And yes Shannon, I will keep ’em coming. Keep on reading!
Great info Drew! Thanks for th info about the photostrip, I will adjust our pictures soon! Keep em comin! 🙂
Andrew,
Thank you so much for all these great tips! I believe that social media is such an important part of the media mix . I am new to MMTC and have a quick question, is it ok to create a Facebook event and invite students to it? For example, we have an event this Friday for new students to meet with their program director. I think that by creating an event for it on our page, it would be a great way for students to remember it and it would advertise how active and fun our campus is. Thanks!
Hey there Maria. Not only is it okay to create an event…it is required. I want to see all events at the campus level on Facebook. We need to keep our communication accurate, timely, relevant, and forthcoming. If you need any help, always feel free to contact me. I work for you!
Thanks for the info, some of it is new, like the facebook plugins, I don’t know anything about them. Can you provide more info on this?
Great tips Drew. Social media is on such a fast track that it’s easy to lose our pace. It’s time to schedule a little tune-up. 🙂 Thanks for the advice.
Thanks Drew! Just did a tune-up on my professional facebook and did some much needed updating! Appreciate the looking out!
As soon as we get back from VA Beach, Ashli, Brianna and myself are making a committment to really focus on facebook and refreshing our page. We have been do some updating and challenges and such, but really want to dig deep and find ways to increase our fanbase. Thanks Drew for all your dedication.
You are so welcome Alexa. I can’t wait to see what you ladies put together!
Thanks for the info! 🙂
Good stuff, Drew. 🙂
Thanks for the update, Drew! I am really now getting into FB on a professional, networking level. This is VERY helpful!! Thanks and Congrats on your new baby bundle!
Great tips Drew!! This is going to make our Facebook page even better!! Thanks again!!
I like this post because in the wirlwind that occurs on our campus level often times these basic principles get overlooked. I have definitely neglected some of the basics in regards to social media over the last few weeks due to the amount of activity going on around the campus. This is a good place to start and renew the efforts made towards building relationships with students.
Thanks for the tips Drew! I can use all the help I can get promoting our FB page. 🙂
You are more than welcome. I am here for you!
Good information! Currently looking at our Campus Social Media Team and possibly doing a facelift to make sure that information is being captured and passing on for all to see.
This article has certainly shined some new light on the avenues of social media.
Thanks Drew
Thanks for the info, Drew. Hope all is well with you and and with the “lil’ Drew on the way!